Chapter 917
Ji Feng shook the key in his hand and laughed, “Forgot that I have a key too?”
Only then did Xu Yuan let out a sigh of relief and patted her chest with some trepidation, “I thought there was something wrong with the lock on the office door. If that too, wouldn’t anyone be able to get in?”
There was a lot of important information in her office, which were all business secrets, especially about data such as how many sales channels had been established in a certain region, or how much the agency fee was, which could not be known to others. If the lock on the office door is broken, I’m afraid there’s a chance that this information could be peeked at.
Ji Feng couldn’t help but frown: “You keep these information in your office?”
“No, these are all new client information signed in recent times, I plan to put them in the company’s safe once I’ve sorted them out, I’m sorting them out now!” Xu Yuan said.
“That’s fine, let me help you sort it out together!” Ji Feng laughed.
With three people sorting together, the speed was a lot faster. Ji Feng could almost say that he could sort out some scattered information quickly in a single glance and then put it in a folder. Alone, he was actually faster than both Xu Yuan and her a*sistant!
In no time, the information had been sorted out, and Ji Feng also got a concrete idea of some of the clients’ situations by sorting out the information.
He swept a glance at the pile of folders and found that the vast majority of these were some clients from the southern region, and there were very few from the north.
“Xu Yuan, why are there so few clients from the north here?” Ji Feng asked.
Xu Yuan said, “This provincial level agents have all been spread out, these information that are being collated now are the regional agents at the local and municipal level, the information sent over by the provincial agents, as you can see, the cities in the south are relatively more developed, the sales of Kang Yuan slimming powder are naturally hot, then, the marketing network is relatively easier to establish. ”
“What about the north?” Ji Feng asked.
“The situation in the north is relatively a bit more backward, and this is also the result of the difference in geography.” Xu Yuan said helplessly, “The promotion in the north is a little slower, of course, some second-tier cities have basically been paved with goods, provincial capitals have opened up their sales, the rest, are some slightly smaller cities, are not yet paved.”
“Hmm!”
Ji Feng nodded slightly, this situation was also determined by the current development situation in the country. In fact, when Ji Feng first went to look for Li Yueqin’s mother and the two of them, he had pa*sed through quite a few cities along the way. Moreover, he himself had come out from a small county in the north, so he naturally knew the gap between the north and the south of the country.
In fact, he might not feel it in the city, thinking that it was just the same, going out to all the high-rise buildings, but once he arrived in a small county, or in the countryside, the gap was too obvious.
For example, in a certain industrial city in Jiangsu and Zhejiang, originally it was just a small town, not a big place, but the total income of a small town was the sum of several third-tier cities in the north!
This kind of disparity is just too big.
Under such circumstances, the consumption levels of the two sides were naturally different. So for this situation, Ji Feng had expected it and wasn’t too surprised to hear it now.
In fact, to be able to spread Kang Yuan Slim Powder to the current extent in this short span of one year was already very good.
“Go for it! The northern cities are developing quickly now, and the countryside is likewise a vast market, all this needs to be done slowly.” Ji Feng laughed, “At least, the reputation of Kang Yuan slimming powder is made out, plus the excellent quality, this will guarantee the sales in the future, so this piece of Kang Yuan slimming powder should not need to worry too much.”
“Yes, the market is basically mature now, everyone knows the effectiveness of Kang Yuan slimming powder!” Xu Yuan said, “However, there is another problem that is very troublesome ……”
Ji Feng couldn’t help but be stunned, “What problem?!”
“Shanzhai!” Xu Yuan said with a bitter smile, “I have received several calls from agents asking if we have a new product to launch and why we have not negotiated with them according to the priority agency rights stipulated in the previous contract …… In fact, we have not developed any new products ah, they are all copycats of our products on the market! It’s all just copycats of our products on the market!”
She turned her head and said, “Ping, go get the information!”
“Yes!” The a*sistant nodded and turned around and took out a stack of information from the drawer.
“Take a look.” Xu Yuan laughed, “These are basically all copycats of our products, there are simply all kinds of them, all kinds of them.”
Ji Feng picked up those materials with some suspicion and looked at them, and then his brows furrowed.
《康康瘦身粉，一月見奇效》
《康氏健身汤》
《康氏 ……》
……
At first glance, all these materials were all brochures or various promotional materials, and some manuals and other things, it was just all over the place!
However, these materials all have one thing in common, that is, all of them are using the words closest to Kang Yuan slimming powder for the name, which will undoubtedly form a kind of misleading to consumers, there what a lot of people can’t tell which one is genuine and which one is pirated and cottage!
“These things ……” Ji Feng shook his head slightly and laughed bitterly, “We, in China, are really a cottage kingdom!”
“Just these blah blah blah slimming powder and so on, in fact, many of them are three-nothing products, nothing, no efficacy, and no clear test proof, but some of them, but they are other slimming pills directly change a packaging, branded with a name similar to ours, and they start selling in a grand manner.”
Xu Yuan laughed bitterly, “Moreover, their prices are the same as ours, and some are even more expensive than ours, do you think that people consumers will buy them?”
“In that case, our pricing is low?” Ji Feng asked with a frown.
Because he didn’t want to make some black-hearted money, plus it was easy to promote at the beginning, Ji Feng set the price of Kang Yuan Slim Powder very low, at least, the pharmaceutical factory’s profit, only about two percentage points, sometimes only one point if the raw materials were expensive.
But now it seems that the low price has become a disadvantage instead.
Buy only the expensive ones, not the right ones!
This is the mentality of many nationalities, because cheap is not good enough. And with the same brand of products, they think that the expensive ones must be for the cla*sy people and the cheap ones are for the poor people, so they naturally have to buy the expensive ones!
As for money ……
What is money? The most important thing for them is money!
“It’s hard to say whether the price is low or not, but at least in front of the copycat goods, we suffer a big loss because of the price!”
Xu Yuan said, “I’ve already started to have someone conduct a market survey to see just how big the impact of the cottage goods is on us, and I guess it shouldn’t take too long for the survey report to come out. We’ll discuss the price and other aspects when the time comes.”
Ji Feng frowned and asked, “Can’t we sue them? They’re copying our Kang Yuan slimming powder, then we’ll sue them.”
“My big young man, it’s not your first day in business, you’re still so naive?” Xu Yuan laughed and shook her head, “Let’s not mention that our country’s laws are not yet very strong and explicit for copycats, just for those copycat manufacturers alone, they would not like us to sue!”
“Yes, they would like us to sue. ……” Ji Feng laughed bitterly, he certainly understood the reasoning behind this.
The reason for this is that the law is not strict and copying is not a life-threatening crime. But the problem is that in the course of the lawsuit, they will certainly make a lot of noise and publicity, and may even insist that theirs is the genuine product.
In this way, media coverage, coupled with word of mouth, will undoubtedly be like advertising for the cottage manufacturers, and the sales caused by this advertising effect alone will be enough for those manufacturers to make a fortune.
Ji Feng could not help but scratch his head: “Taking these cottage manufacturers, is there really nothing that can be done at all?”
“At least in the current situation, we do not have a good way, we can only wait for our market research out, and then make adjustments, such as only take the high-end route, like Apple and other high-end products, who copycat they are not afraid. Or we can also take other routes, but it’s still too early to say all this, everything must be market-oriented as the criterion!” Xu Yuan said.
Ji Feng nodded and smiled, “In fact, we are not the only ones who have encountered this situation, learn from the experience of others, then combine it with your own actual situation and try to come up with a good solution …… when the market survey comes out, then inform me. Also, you can contact Han Zhong, he should have a good solution.”
“Mmm! I’ll get in touch with him!” Xu Yuan nodded her head.
“Alright, this issue isn’t that urgent, take your time.” Ji Feng said with a smile.
After the three of them had sorted out all the information, they sent it to the safe and locked it up. After that, Ji Feng, together with Xu Yuan, walked around the pharmaceutical factory, especially the laboratory and the production workshop, as well as the warehouse, these three places were the most important and what Ji Feng was most concerned about.
While Xu Yuan was accompanying Ji Feng, with a charming smile on her face that she couldn’t stop.
It was only because they were in the factory that they could not be too intimate, but even so, it made Xu Yuan very happy.
Afterwards, Ji Feng met with Yang Dezhao and listened to him briefly talk about the situation of the pharmaceutical factory, the time had come to noon and a group of workers in the factory had already started to leave work.
“Come on, let’s go eat together, relax, don’t bury your head in work all day, combine work and rest!” Ji Feng smiled and called on Xu Yuan and Guo Tao, Yang Dezhao said he had to be on duty at the factory and did not go.
Chapter 918
Ji Feng and his party of four, drove to a restaurant near the industrial park to find a meal.
In addition to Xu Yuan and Guo Tao, there was also Xu Yuan’s a*sistant who was travelling with him. It could be seen that Xu Yuan attached considerable importance to the girl.
In fact, Ji Feng also saw that the girl called Ping is very resourceful, many things do not need Xu Yuan to arrange will take the initiative to do, and regardless of whether she deliberately to show themselves, just her behavior, it is enough to make Xu Yuan pay attention to her.
If she knows how to behave and wants to behave, she is motivated!
The fact that Xiao Ping is also the daughter of an old employee of the factory and has been working in the factory since she graduated will certainly not give her any second thoughts, so Xu Yuan will be relieved to focus on training her.
The key is that Xiao Ping just needs to have a competent a*sistant, as to who this a*sistant is, it doesn’t matter much, as long as it’s not a business spy deliberately sent over by the opponent, then it’s fine.
“Boss, where to?”
Guo Tao, who was in charge of driving, turned his head and asked.
Ji Feng casually waved his hand and said, “Just find a random restaurant, we’re all on our own, just have a meal together, there’s no need to make it so troublesome!”
Guo Tao nodded slightly, he also knew that Ji Feng had never had a vicious fetish for posing, so he casually stopped the car at the entrance of a restaurant and smiled, “Boss, it’s here then.”
Ji Feng got out of the car and looked up, this hotel was just a very ordinary kind, there was nothing star or not, at the same time there were not many vehicles parked at the entrance, there were no noisy noises inside, it looked pretty good.
“Well!”
Ji Feng nodded, “Let’s go in then.”
A group of four people walked in with big steps, and the welcoming guest at the entrance immediately smiled warmly and said, “Welcome to ……”
Led by one of the welcoming guests, the four of them sat down at a dining table in the hall.
Xu Yuan was in charge of ordering, while Ji Feng was frowning slightly, he was thinking about the future development of the pharmaceutical factory, the situation he was facing at the moment made Ji Feng feel that things were actually not that smooth, rather it could be said that it was somewhat troublesome.
The fact that the pharmaceutical plant’s Kang Yuan slimming powder has been copied means that the influence of the slimming powder has reached a certain point, if the product is unknown, who will copy you, it’s not as easy as creating a new brand yourself!
The reason is that those manufacturers who are copying are basically outside the country, and there are basically none locally in Jiangzhou, which is a regional coverage.
Even if the pharmaceutical manufacturers know about it, they can’t do anything about it for a while, even if they are thousands of miles away, or if they are cottaging in some small cities. That’s what those people think, and it’s a fact.
But the question is, does the pharmaceutical factory want to take the high-end route to improve the competitiveness of the slimming powder, so as to get rid of the competition from those cottage products, or to work on the channels so that those cottage manufacturers have no way to compete with them?
The company is able to rise quickly, relying on the hot sales of Kang Yuan slimming powder, if there is a problem in the sales, then Xiao’s pharmaceutical factory will not be able to develop, so Ji Feng had to pay attention to this issue.
But from what it seems now, as Xu Yuan said, we must wait for the market research report to come out before we can make a detailed plan for the development of the pharmaceutical factory.
However, according to Ji Feng’s original intention, if the survey proves that those cottage products do not have a great impact on Kang Yuan’s slimming powder, then the situation will remain the same as it is now. The market is not something that any one company can take up all of, especially in China, where various local departments may have inextricable ties with the companies below.
So to completely squeeze those copycat products out of the market is obviously difficult and almost impossible to do.
In the case of maintaining the status quo unchanged, increase the advertising efforts, and then expand the channels as much as possible, trying to develop a complete sales network to cover as many areas as possible, in this way, the sales volume will certainly have a considerable increase.
In other words, the business strategy of Kang Yuan Slimming Powder remains unchanged for the time being. After the names of Xiao’s Pharmaceutical Factory and Kang Yuan Slim Powder have really stabilised and formed a good reputation and extensive market credibility, then the next step will be taken.
And Ji Feng’s next step is to develop a new drug, or to improve and further strengthen Kang Yuan Slimming Powder, and the new drug must be closer to the No. 53 slimming drug.
As long as the efficacy of the medicine can be guaranteed, then the newly developed and improved slimming powder can take the high-end route of marketing strategy.
In this way, the high-end and low-end market, Kang Yuan slimming powder will be extremely competitive, which is like walking on two legs, not only can walk steadily, but also Xiao’s pharmaceutical factory will definitely rise quickly.
So now the key to everything lies in the marketing of Kang Yuan slimming powder!
Increase advertising efforts, expand channels, and adopt some marketing rebate policies for agents ……
But any initiative that can increase sales can be implemented.
As long as the market for Kang Yuan slimming powder can be really stabilized, everything that follows will be fine!
“Xu Yuan, when the market research report comes out, you have to notify me immediately.” Ji Feng said.
“Don’t worry, the pharmaceutical factory’s decisions are still waiting for you to make them, how could you not be notified!” Xu Yuan laughed.
“Mm! But make sure one thing, the investigation report must be accurate.” Ji Feng said.
Xu Yuan laughed, “We hired a special investigation company to conduct the investigation, and at the same time our own staff were also sent out to conduct the investigation, a two-pronged approach, the accuracy of the investigation report definitely doesn’t need to be questioned!”
Ji Feng nodded and said, “That’s good.”
In fact, there are many investigation agencies in China now, which may not be that accurate, but combined with the findings of the pharmaceutical factory’s employees, it would be much safer.
……
After eating, Ji Feng sent Guo Tao and the others back to the pharmaceutical factory before driving directly to the school.
In fact, for Tengfei Network, Ji Feng is only raising them now, especially Yang Yu and Wang Xin, these two are talents, even if there are no achievements now, it is not easy to let them go, but they cannot be idle like this.
So this is why the Tengfei Network Company was established, the purpose is to find something for them to do, when Ji Feng’s another plan begins, they will come in handy.
“Ding ……”
Suddenly, Ji Feng’s phone rang, because it was inconvenient to drive, he put on his headset directly and picked up the phone, “Hello, who is it?”
“Crazy, it’s me, where are you now?” Zhang Lei’s voice came over the phone.
Ji Feng looked through the windshield of the car and smiled, “Already in the university city, it’s still a ten-minute drive from the school, I think. What’s wrong?”
“That’s just right, why don’t you drive to pick me up!” Zhang Lei said, “I’m at Jinling Road Pedestrian Street, you can just go to the street.”
“What are you doing over there if you’re not in school properly?” Ji Feng asked in amazement.
Zhang Lei laughed bitterly: “It’s rare to ask Shen Jingyi out, so I thought I’d come over here to go shopping and watch a movie or something, but I never thought I’d be unable to get a car at noon, and the underground is so crowded that my feet can’t touch the ground.
The actual fact is that you can’t get to the place in the middle of the day.
Hanging up the phone, Ji Feng couldn’t help but shake his head and laugh: “This kid, still often boasts about how great he is at chasing girls, it’s been half a year before he went out on his first date, it turns out he’s also just a guy who just talks but doesn’t practice ……”
Ever since Shen Jingyi’s ex-boyfriend Wang Lei hurt her, Zhang Lei started to take advantage of the situation, and by careful calculation, it has been at least half a year by now.
When Ji Feng occasionally asked how Zhang Lei was progressing, the guy would say not bad not bad, or say when he was dating again.
But Ji Feng now knows that this guy has always been bragging ……
The two of them were sitting on the bench at the bus stop, looking around from time to time, obviously waiting for themselves.
The two of them are wearing jacket-style casual clothes, jeans at the bottom and casual leather shoes on their feet.
And Shen Jingyi is still in a simple down jacket and jeans, just that long ponytail, still tied behind the head, the whole person looks full of youthfulness.
The two were sitting together, but they were extremely compatible.
Ji Feng couldn’t help but shake his head and laugh: “It is said that women are pleasing to their own eyes, this man is the same ah.”
He drove the car over while lowering the window and smiled, “Lei Zi, Shen Beauty, I’ll wait for you at the taxi stand in front!”
According to the rules of Jiangzhou, private cars and taxis, cannot take the bus lane, so Ji Feng drove straight past them and stopped at the taxi stand sign in front of them.
Bang!
Shen Jingyi and Zhang Lei quickly ran over to get into the car, and after closing the door, Zhang Lei couldn’t help but laugh, “Crazy, how come you came so fast?”
“When you called, it happened to be not far from here ……” Ji Feng laughed, his gaze glanced at Zhang Lei and Shen Jingyi’s hands held together, and then he smiled slightly, these two people had finally come together, it was worth being happy for them.
Just …… didn’t know how the Tong Kai De couple would react to this future daughter-in-law!
“Ji Feng, I’ll trouble you.” Shen Jingyi said politely.
Zhang Lei immediately said with a big grin, “Wife, there’s no need to be polite with this guy.”
“What are you talking about!” Shen Jingyi suddenly blushed slightly, “You think everyone is like you, you don’t know what it means to be polite!”
Ji Feng laughed, “Lei Zi is right, he and I are brothers, we don’t need to be so polite!”
The three of them drove away from the entrance of the pedestrian street and gradually drove out of the busy street, Ji Feng then asked, “What, looking at you guys like this, it seems like you are set ……”
He hadn’t finished his words when his face suddenly changed.
