The news that He Hongwei called about, Ji Feng didn’t pay too much attention to, in fact Xiao Yuxuan and Han Zhong and others had already had expectations about this situation when the 3d TV sets were pushed to the international market.
China’s status in the international arena is still not as high as the news propaganda, while foreigners are not as good as the news says!
In the eyes of many foreigners, Chinese people are still somewhat inferior, and the idea of white supremacy has never been diminished even a little bit, and there are many people who say on the surface that everyone is equal, that there is no discrimination, etc., but in reality, in private, they are completely full of discrimination!
However, the newspaper was so blunt that Ji Feng was a bit surprised.
He thought about it and felt the need to call his sister, who had some influence in the business world, especially in the Chinese business world, but on second thought, Ji Feng was hesitant.
Although he had helped his sister solve the threat from the black `doors, which had shaken the underground world of Rice, under such circumstances, it would be better not to let the people of Rice think that his sister’s Weida Group had too close a connection with the country.
Then, without looking for Little Aunt, the only thing he can say in Rice is the number one Chinese `gang` in Rice, the Green Gang!
However, Ji Feng did not rush to do so, but went to the Tengfei Group, looking for Han Zhong and Xiao Yuxuan to discuss, but Han Zhong immediately said, “It’s best not to do that!”
Ji Feng was surprised and asked, “Why?!”
Han Zhong said, “If we let the Qing Gang do public relations, will it give people the impression that we have something to do with the black `dao, and if it is reported by the media then, it won’t be good for us! It might even cause consumers in Rice to boycott us, or if it’s more serious, it might cause some of those legislators and some influential people in Rice who already hate China to openly criticise us!”
Ji Feng smiled and couldn’t help but nod slightly. In fact, he had also considered that it might be a bit inappropriate to do so, which was why he had come to Xiao Yuxuan and Han Zhong to discuss it.
“What Han Zhong said is right!”
Xiao Yuxuan said, “In business, it’s best not to get involved in these things!”
Ji Feng mused, “But that’s all the people I know in Rice, otherwise, I’d have to look for my little aunt ……”
“Actually, we don’t need to worry about this matter at all!”
Han Zhong said, “Our task is to do a good job with our hearts and rely on our products to speak, what should really be anxious is the German Simon Group is right!”
Ji Feng frowned and said, “Rely on the Siemens Group alone?”
Han Zhong said, “This kind of problem is actually not only encountered by us, those large domestic enterprises want to go international in the process, almost all encountered a similar problem, we can refer to their practice, on the one hand, with the cooperation of the enterprise common public relations, on the other hand, increase the publicity, the key depends on, whether to shed the investment! ”
“How do you say?!” Ji Feng immediately asked.
“What do the rice people value most?” Han Zhong held up a finger, “Money! As long as we surrender our investment and get most people to say yes, then, in time, even if a small number of people say no, it doesn’t matter, the key is that our product quality is excellent, and consumers will buy it!”
Xiao Yuxuan also nodded her head and said, “Han Zhong is right, publicity is important.”
Han Zhong looked at Ji Feng and said, “The key is, if we want to create an overwhelming publicity campaign, the money to be spent is not a small amount.”
“What should be spent must be spent!”
Ji Feng smiled and immediately clapped his hands, “Don’t forget, the most important thing is to push the 3d TV set to the international market is to put the awareness out and establish the brand image, don’t be afraid to spend money, even if it’s not profitable, as long as we can establish the brand image, it’s all worth it for us!”
“With this word from you, that’s good.” Han Zhong laughed, “I’ll immediately contact the German Westgate Group to discuss a way of public relations!”
Ji Feng nodded and said, “Good!”
“Actually, apart from that, there is another way, which is to sue that newspaper and create a news event out of this matter as much as possible to draw more people’s attention.”
Han Zhong said, “Actually, to put it bluntly, this is a kind of hype!”
Ji Feng said, “You just look at it, you’re a connoisseur in business, if you think it’s feasible, then let it go, I fully support you!”
Han Zhong slapped his thigh, “Good! With your words, that’s fine!”
Since Han Zhong had a solution, Ji Feng gave him full authority to do the matter. However, this matter also gave him a wake-up call that foreigners were still very wary and deeply wary of China, and could even be described as hateful!
This woke Ji Feng up to the fact that he should never believe in the news or the words of some experts, and that these things must be taken into account if Chinese companies want to really go out.
However, despite the fact that a solution was found for the business matter and it didn’t seem to be too difficult to solve, the insults that that newspaper was hurling at the Chinese people between the lines made Ji Feng a little uncomfortable, one might even say annoyed!
“Strength is still not strong enough, and neither is the country!”
Ji Feng said secretly in his heart, “One day, this situation will definitely be changed!”
Han Zhong’s action was quick, and on just the next day, a legal team consisting of several well-known barristers and a dozen ordinary lawyers filed a lawsuit in the local court in Rice. They demanded a public apology from the newspaper, a retraction of the insulting remarks about the Chinese people and the Tengfei Group, and compensation.
The vast majority of these lawyers were from Rice, which made Ji Feng once again recognise the role that money can play in Rice.
And this lawsuit, too, caused a lot of repercussions in Rice, and many people were paying attention to it, so Tengfei Electric’s name became even louder than before!
But that’s not all, after the lawsuit, a batch of advertis*ments, which had already been in production for a long time, began to be released in large quantities by the Tengfei Group and the Westgate Group.
Han Zhong even laughed and said that he had learnt from some companies in China, using a bombardment of advertis*ments to get the name of the 3D TV set to as many people as possible in the shortest possible time!
At least, the message boards on the website of the Westgate Group were already full of messages from netizens, not only from the country, but also from people all over the world who had read the news and were looking forward to it.
The news about the Tengfei Group and Tengfei Electric was so widespread that even some of the world’s biggest home appliance companies could not help but look askance!
Except for the Chinese, of course.
Because ordinary Chinese people can’t even get on the websites out there, not to mention, 3d TV sets have already been sold in China and are in short supply!
But this is not all, in addition to this hard advertising, Tengfei Group and Simon Group also put a kind of soft advertising in all the major media in the world, they have produced a lot of videos on the performance test of Tengfei 3d TV sets, a lot of them are put in the major portals and those TV programs.
And the demonstration caused a great deal of excitement and astonishment!
Although the extreme effects could not be fully demonstrated through ordinary television sets, the effect of ordinary television alone was absolutely astonishing.
This overwhelming advertis*ment exploded in the international market in a very short time.
In no time at all, the brands and products represented by the two Tengfei acronym logos made an impression on many people!
But what neither Tengfei Group nor Ji Feng expected was that the people who showed the most enthusiasm were the people of Kepong!
In addition to the comments left by netizens on some of the Kepong websites, after Zhao Kai’s investigation, there was also a phenomenon – quite a number of Kepongese working in China were buying Tengfei 3D TV sets and bringing them back to China through various means!
This really surprised Ji Feng, he didn’t think that the people of the country would be so supportive of the Tengfei 3D TV!
However, when you think about how crazy the people of Kepong are about certain internationally renowned mobile phone brands, and their love for electronic technology products, it is not hard to understand.
And this phenomenon has given everyone at Tengfei Group even more confidence!
Of course, while the situation is great, there are also different voices, those who originally loathed or hated China are still sparing no effort to blacken the Tengfei 3d TV set, and of course there are some media who are equally unmoved and desperate to discredit it.
This is not because the Tengfei Group and the Ximen Group have not done a good job of public relations, but because even the largest groups cannot take care of all the media, not to mention that there are some die-hard elements who are not moved – perhaps also because the money is not enough!
But in the face of the overwhelming advertising, these voices can no longer make much noise, and can only stick to their little turf and sing.
Neither the Tengfei Group nor the Ximen Group cared about this, because it is impossible for any product to be liked by every consumer, and as long as it is liked by the majority, it is a success!
So, everything is going on step by step.
However, from the time the advertis*ment was launched to the time the product was actually on the market, there was still time in between, and Ji Feng couldn’t be concerned all the time, so after letting go of this matter to Han Zhong and Xiao Yuxuan, he still turned his attention to the laser gun and alloy project!
But at this time, Ji Feng unexpectedly received a phone call ……
