Campus Master Chapter 723-724

Chapter 723

A month’s time pa*sed in the blink of an eye.

According to the records, during this month, more than 60,000 people came to Jiangzhou for the free Kang Yuan slimming powder, but no one could take away the high reward of one million!

This matter caused a great sensation in the whole Jiangzhou, and even in the whole country, and the name of Kang Yuan slimming powder reached almost everyone’s ears.

This advertising effect was so good that people couldn’t believe it!

And if you do the math carefully, the cost of advertising for Xiao’s Pharmaceutical Factory was only the advertis*ments in the newspapers and on the internet, and the rest, that is, more than 60,000 copies of Kang Yuan Slimming Powder were given away for free!

Other than that, Xiao’s Pharmaceutical Factory spent almost nothing!

The promotion of Kang Yuan slimming powder by Xiao’s Pharmaceutical Factory was unanimously considered a cla*sic marketing case by people in the advertising industry, and there was even a detailed analysis done on it.

There were even a number of guests invited to the TV show to explain this brilliant marketing tactic adopted by Xiao’s Pharmaceutical Factory, which, apparently, is also a topic of concern to the current audience, so the ratings were not low.

According to the analysis of those so-called marketing experts, the main reason why the promotion of Kang Yuan Slim Powder by Xiao’s Pharmaceutical Factory has become so popular and later become an iconic representative of the rise of the pharmaceutical industry is because of the great success of the network and the extraordinary quality and effectiveness of Kang Yuan Slim Powder, both of which are the most crucial to the success of Xiao’s Pharmaceutical Factory.

“Because of the extraordinary quality and effectiveness of Kang Yuan Slimming Powder, the leaders of Xiao’s Pharmaceutical Factory, therefore, dared to put out a million dollar reward for their brave words. And because of the convenience of the internet, this high reward from Xiao’s Pharmaceutical Factory has spread through the streets of Jiangzhou in the shortest time and at the fastest speed, and even in China it is already unknown to everyone!”

On the TV, the marketing expert invited by a certain programme was talking endlessly about the successful marketing strategy of Xiao’s Pharmaceutical Factory, “With these two key factors, Xiao’s Pharmaceutical Factory immediately entered everyone’s attention, and the million dollar reward made its popularity spread explosively, which is the most brilliant thing about the leaders of Xiao’s Pharmaceutical Factory! ”

“So in your opinion, is this way of success for Xiao’s Pharmaceutical Factory perfect? Do you think it is possible for other companies to replicate this successful business operation model if they want to?” The TV host asked.

“First of all, in response to your first question, I have a different opinion, Xiao’s Pharmaceutical Factory’s marketing strategy this time is actually not perfect, in fact, on the contrary, this strategy still has a lot of flaws …… Of course, I’m not talking about the strategy itself being flawed, but rather that the people who are implementing this strategy, in the process of implementing it, have made mistakes.”

That expert spitefully said, while not forgetting to tidy up his already completely bald, leaving only a few long hairs covering the top of his head, quickly said: “If we carefully study the launch time of Kang Yuan slimming powder, it is not difficult to find that in fact, from the time Xiao’s pharmaceutical factory’s Kang Yuan slimming powder began to be promoted, until today’s million reward exploded all over the city, no one in the country knows …… In such a process, there was a gap period!”

“What you mean is ……” The host was a little confused.

“Let’s take a closer look, the introduction of the Kang Yuan slimming powder produced by Xiao’s Pharmaceutical Factory was two months ago, however, the campaign for the million reward was started a month ago, that is to say, there was a month in between, Xiao’s Pharmaceutical Factory had been doing preparatory work without any build up in publicity!”

The expert was holding a piece of paper in his hand and looked decent as he analysed it, “Perhaps the leaders of the Xiao Pharmaceutical Factory were deliberating on the details of the campaign and other strategies, but taking a month to prepare is a bit too long, so I think that the leaders of the Xiao Pharmaceutical Factory made a mistake in this regard! If they could have avoided this mistake, I’m afraid that by now, Kang Yuan Slimming Powder would have been on the shelves of all the pharmacies and large shopping malls in China, instead of just starting to be rolled out as it is now!”

“So in your opinion, is there anything that can be done to improve this method?” The host asked again without missing a beat.

“This question, in fact, is tantamount to the second question you just asked.”

The expert said, “It is the question of whether other companies, can replicate this marketing strategy successfully, and my answer is, absolutely!”

“Then may I ask if you have any specific methods of implementation?” The host asked again.

“Of course, in fact, with reference to the marketing process of Xiao’s Pharmaceutical Factory, it is not difficult to find that the two main tools of their success – the network and the quality of their products – are two factors that have played an immeasurable role in this marketing process of Xiao’s Pharmaceutical Factory.”

The expert, who really looked like an expert scholar, narrated, “So if other companies want to launch any new products, as long as they have confidence in the quality of their products, then they can completely replicate this marketing model successfully in the past. After all, the tell-tale development of the internet nowadays makes any news spread through the streets in the shortest possible time, which is a very terrifying propaganda tool, and product quality, in turn, is fundamental to a product’s long-term existence, so to say, this marketing method is very simple, as long as these two factors are grasped, everything will not be a problem!”

“In addition, I would like to give a piece of advice to those companies who are ready to copy this marketing model, don’t make a similar mistake like Xiao’s Pharmaceutical Factory, and seize the time to spread the goods first, instead of hunkering down at home and discussing strategies!”

The expert looked completely serious, “Because products are produced to be used for sales, so we can absolutely lay out the goods first, and in the process of laying out the goods, then discuss specific action strategies, or campaign details, it’s not too late, is it?”

“Okay, our issue of ……”

Snap!

Inside Xiao’s pharmaceutical factory office, Ji Feng casually turned off the TV and turned his head to ask: “How about it, do you guys think, does what this expert said make sense?”

In the office, apart from Ji Feng himself, there were also Han Zhong, Xu Yuan and Yang Dezhao, which was the reason Ji Feng had specially invited the three of them here to watch such a program. Moreover, this program is not broadcasted now, but Ji Feng overheard it when he was at home, so he simply cut such a video from the Internet, intending to learn.

From the promotion of Kang Yuan slimming powder, Ji Feng realized that he had a lot of shortcomings, and that other people’s evaluation of himself should be more objective, and that the mistakes he made would be seen a little more clearly, so Ji Feng studied this program carefully.

However, he did not expect that the more he studied, the more absurd he felt. The expert’s words sounded reasonable at first, but if he thought about them carefully, he would find a lot of holes.

However, Ji Feng was worried that it was because this expert was evaluating himself that his mind was unable to look at people’s evaluations properly, so he had deliberately invited all three of Han Zhong over, just to correct his mind.

“At first I thought what he said was quite reasonable, only later the more I pondered it the more wrong it became, so I came to ask you guys for advice.” Ji Feng laughed.

“BullSh*t reasoning!”

Han Zhong couldn’t help but snicker, he completely scoffed at this expert’s words with a disdainful face: “He doesn’t know anything, he’s just talking nonsense on TV, and after all is just two words, the two great tools of the internet and product quality …… There are many good things, but those that do not sell account for the vast majority, many products of poor quality, but in the marketplace, this is why?”

Xu Yuan also nodded slightly and said, “Boss, you should not be fooled by these so-called experts, this person’s words sound very hollow, no substance at all, and it also sounds as if there are some amateurs, I think he may not even know exactly what marketing is all about!”

“No, your words are also very hollow ah, I just want to know what is wrong with his words, say something specific!” Ji Feng said immediately.

“Oh ……”

Han Zhong laughed and said, “It’s actually very simple, look, ah, other things we will not say first, just alone just to say that his last advice to other companies, what first laying goods, and then negotiate the details …… Just in terms of our promotion of this Kang Yuan slimming powder, if we really spread the goods first, then, the activity will not want to do.”

“Mr. Han is right!” Xu Yuan nodded approvingly from the side, picking up the conversation, “For example, once the goods are spread out, the next thing can be a problem, because if a reward event is held, then are all the points of sale holding events? That’s obviously impossible, not to mention that we don’t have that many staff, and just that many freebies would be an astronomical amount. So, just a few of them are targeted?”

“That’s not realistic either!” Han Zhong chuckled, “How can we guarantee that the other sellers or retail outlets won’t take advantage of the opportunity to raise prices if we just target a few of them? How can we guarantee that they won’t secretly play small tricks on each other? If the scope is large, we won’t be able to control the situation, and when the event is not held, it will be messed up instead, and the reputation will be ruined and the products will be wasted, so to speak, the name and profit will be empty!”

“When you guys say that, I understand.” Ji Feng was suddenly enlightened, although he always felt that there was something wrong with what this expert said, but he just couldn’t remember exactly what was wrong, now that Han Zhong and Xu Yuan had pointed out so much, he immediately understood.

“In that case, his analysis of our preliminary promotion is also incorrect!”

Chapter 724

“In that case, his analysis of the strengths and weaknesses of our preliminary promotion is also incorrect!” Ji Feng said with a nod.

“Of course it’s not right!”

Yang Dezhao, who hadn’t spoken all along, couldn’t help but hum, saying, “That guy doesn’t know our actual situation, he only sees our current hot scenario, but doesn’t know how cold our pharmaceutical factory was in the early stage …… These experts, all of them are hindsight, there is no use!”

“Hehe ……” Ji Feng couldn’t help but smile slightly and said, “These experts’ words are really …… People like me who don’t have much experience might really be fooled by him.”

“Boss, in fact, to put it bluntly, these experts are just making a living from this, look at the end of his program, and remind those so-called enterprises who want to copy this marketing model of ours, what to do, in fact, he is waiting for those enterprises to call him to take up a position like a consultant, to help those enterprises to develop strategies and so on …… This is really too common and has long since formed a profession, you’re seeing less and more!”

Han Zhong said disdainfully, then he laughed heatedly and teased Ji Feng twice, “However, it’s very rare for our boss to have this kind of learning mentality, ah!”

“F**k off!” Ji Feng cursed with a laugh.

Xu Yuan pursed her lips and smiled lightly, and Yang Dezhao also laughed.

“Boss, in fact, marketing is just like that, it’s about finding ways to sell things to others, and to sell more and sell faster!” Xu Yuan was afraid that Ji Feng would also be fooled in the future, so she said patiently, “As long as we can think of this method, that is the most successful marketing, as for the words of those experts, some can be believed, but some can’t, very often we have to look at it in the context of our specific actual situation!”

“What you said is very reasonable.” Ji Feng nodded his head with deep empathy and said with approval.

“Actually, it’s not just that, boss, you may not have much experience in this area right now, it doesn’t matter because you’ll naturally learn it later when you’ve experienced more.” Xu Yuan added, “But you mustn’t be in a hurry, or else you’ll easily make mistakes!”

Ji Feng nodded and laughed, “Don’t worry, I’ll pay attention, this is not just to invite you guys here, if you can’t tell right from wrong, I’ll ask you guys, if you can’t decide, you can also come and ask me, we learn together and make progress together!”

Several people laughed at the same time, while Xu Yuan and Yang Dezhao, in their hearts, were secretly nodding their heads, this learning mentality of Ji Feng made them very satisfied and admired.

Generally at an age like Ji Feng, who has created a career at a young age with his own hands and has achieved a lot, it is inevitable that he will be a bit drifting, always thinking that he is invincible, or that no one can compare to him, so where would he still have this learning mentality?

It has been proven that those who become famous or establish a career at a young age, in fact, their career rarely lasts long, generally can be more than five years are very few, the majority of them in two or three years, their career failed, such people in the rapid flow of the Yangtze River, but only a small wave, some even can not even turn the wave, and disappeared without a trace.

It all has a lot to do with their mindset.

To be able to set up a business at a young age shows that those people are not bad at all and that they have enough brains.

But the problem is that when they first become successful, they are proud, arrogant and no longer open-minded to learning.

Especially after becoming a boss, the wonderful feeling of holding power in their hands makes them instantly lose themselves ……

The actual fact is that Ji Feng is different, completely different from those people.

When the Kang Yuan slimming powder was not promoted successfully, Xu Yuan and others could not see the sadness from his face, still with a smile on his face, calm and very steady. Every day he was with Xu Yuan and others, researching how to promote the slimming powder, that kind of struggle mentality, showing nothing, two consecutive setbacks, did not let him lose his fighting spirit!

And by the time the Kang Yuan slimming powder exploded all over the city and was known throughout the country, Ji Feng began to learn again with an open mind, and this attitude alone could already make Xu Yuan and others foresee that with such a boss in control of the big picture, the pharmaceutical plant would only get better and better!

Unless …… One day Ji Feng will become arrogant and arrogant too!

But at least for now, he hasn’t.

This was one of the things that Xu Yuan and Yang Dezhao appreciated quite a lot, and it was one of the shining points in Ji Feng’s body.

“Right, boss, there’s something I need to ask you to decide!” Xu Yuan suddenly remembered something and took out a document from the bag with her, “This is the evaluation report of Changhe Drug Company, a survey I conducted together with a few employees of the factory, I think that with Changhe Drug Company’s current strength and sales channels, at most it can only take on the role of our general agent in Jiangzhou region, but not the ability to take on the role of the general agent nationwide! ”

“And you made an a*sessment?” Ji Feng was stunned.

“Yes.” Xu Yuan nodded her head.

Ji Feng couldn’t help but smile, “It’s hard work for you, but I’m sure that Changhe Drug Company will have the ability to promote us is slimming powder to the maximum extent.”

“Boss, this agency is not a child’s play, with the current hotness of the slimming powder, if you come to bid for the agency, just in this one city of Jiangzhou, if you want to take the agency, it will be at least above ten million, and this is just a conservative estimate.” Xu Yuan said sharply, “If it’s the whole country, that’s simply an astronomical figure, moreover, who the agency is given to, it’s also related to the sales of the slimming powder in the future, boss, you have to consider it carefully!”

“This I naturally know.”

Ji Feng nodded and said, about the agency fee, he had long understood it privately, and also referred to many books on this subject in the school library.

But in Ji Feng’s opinion, the agency fee was not a problem. Although there was no difference between one’s own people and outsiders in the shopping mall, they were all partners, but Xiao Changhe was not someone else after all. Ji Feng felt that it was perfectly fine to give the agency right to Xiao Changhe first, and then give the agency fee to himself when he had made money.

Ji Feng immediately told his idea, because Xu Yuan and Yang Dezhao didn’t know what kind of relationship Xiao Changhe had with himself yet, so Ji Feng just vaguely said that Xiao Changhe was a relative of his and was completely trustworthy.

“Boss, in fact, it’s like you said, the agency fee is only a minor issue, but what about the fading of Kang Yuan slimming powder in the future?” Xu Yuan asked, “I have a brief understanding of the sales channels and strength of Changhe Drug Company, frankly speaking, if in Jiangzhou, this company’s channels can barely be considered manageable, but what about sales in other parts of the country?”

“Yes, boss, this agency right can be more than just giving the agency fee and everything will be fine.” Yang Dezhao also said next to him, “In this, to give agency rights to a certain company, it must be considered comprehensively, and as Mr. Xu also said earlier, the channel is a big problem in the first place. Changhe Drug Company does not have enough channels, even if our Kang Yuan slimming powder is more famous, it may not be able to open the market, this preliminary steps to occupy the market, directly related to how our pharmaceutical factory should develop in the future!”

The first step to occupy the market is directly related to how our pharmaceutical plant should develop in the future!” Ji Feng couldn’t help but frown, these are not something he hadn’t considered, but in his vision, the Changhe Pharmaceutical Company is actually equivalent to a franchise shop, and other customers, is equivalent to those who come to the shop to buy things, how to promote through channels, how to transport and other issues, should be completely by those customers themselves to figure out.

The company’s reputation for quality of service and speed, if Xiao Changhe’s company can’t keep up with the expansion of the slimming powder’s fame, I believe there will be a situation where sales and fame are extremely incongruous.

After pondering for a long time, Ji Feng looked up and asked, “So, what do you guys think we should do?”

“It’s actually very simple, since the boss wants to take care of this Changhe Drug Company, it’s not impossible, we will simply give the agency rights of Jiangzhou to Changhe Drug Company, as for the agency fee, you still need to negotiate …… For the agency rights of other regions in the country, we implement a bidding mechanism, whoever offers more money, who we consider first, then we will look at the channels and comprehensive strength of these people and finally determine who exactly to give the agency rights to!”

“And how do you plan to divide the regions? By province?” Ji Feng asked.

“That’s right, this is the simplest and at the same time the most effective way, each agent, will try to safeguard his own rights and interests, they will ensure that the market price is not confusing and the channels are not crossed …… Together with our supervision, I believe we can completely guarantee the smooth and fast promotion of Kang Yuan slimming powder to the whole country!” Xu Yuan said confidently.

After this period of honing, the kind of habitual compromise she originally developed while running business has now completely disappeared, replaced by a competent and confident, her body, overflowing with an amazing charm and charm!

“Just do as you say!” Ji Feng immediately nodded: “It was my poor consideration before, Xu Yuan, Uncle Yang, thanks to your arguments, otherwise, I would have made another mistake. I hope you guys can keep it up like this in the future, the pharmaceutical factory needs everyone’s joint efforts if it wants to continue to grow.”

“Boss, just don’t worry, we don’t want the pharmaceutical factory to collapse, otherwise, who will pay our salaries if we lose our jobs?” Xu Yuan giggled and charmed.

Yang Dezhao also nodded and smiled, but in his heart, he was extremely appreciative of Ji Feng’s submissiveness, there were too few people like Ji Feng.

Nowadays, people, especially young people, once they have achieved a little, they will immediately drift away, how can they still listen to other people’s opinions, let alone different views.

Ji Feng is different, he is not at all shy about revealing his shortcomings, likes to learn, and is even more amenable to good advice …… As long as it is good, he will listen carefully, if he has a different view, he will debate with you seriously, either you will convince him or he will convince you ……

With such a person in control of the pharmaceutical plant, there is no worry that the pharmaceutical plant will not have a bright future.

……

I have been updating for a long time now, very unsatisfactory, two updates a day, ridiculously slow, I know myself, and I have broken my promise before, so I have not dared to look at the book review section, and I am not looking at the same now, but there are certainly many people who scold me, I have brought this on myself, I understand very well.

The normal update will resume next Monday and there will be at least three to four updates a day.

This promise is not only to all my fellow readers, I have also told my editor that if I don’t update normally next Monday, I promise never to write again and Anshan Fox will never appear on the internet again.

We’ll see what happens, folks!