A new promotional programme means a fresh start.
It is also a completely new shift in the operating mode of the garment factory.
Mojia is committed to preserving and promoting the excellent national culture, it is not just building a factory to produce garments made of tie-dyed fabric, if that is all there is to it, then it does not make much sense.
What they want to do is to lift the curtain on those excellent ethnic crafts, so that those excellent ethnic cultures and ethnic crafts can be re-integrated into this era with a new life!
To do this, it is not possible to rely on the previous way of operating.
Without breaking down, each of them needs to think hard about what kind of publicity programme is really suitable for tie-dye and for garment factories.
“That’s it for today’s meeting, no need to rush, we still have time.”
Nian Xiaomu put away all the information on the table and spoke calmly.
It had already been a day of meetings, although everyone’s pa*sion was high, they couldn’t stand the physical exhaustion.
Even she herself felt a bit dizzy and swollen.
There was also some tightness in her chest.
In the conference room, people were soon gone.
Only Factory Manager Hong remained inside, and walked up to her with some concern.
“Vice President Nian, although you don’t say it, but I know that you must have promised something to the directors of the group for them to agree to rebuild the garment factory so quickly, is it true that you will be punished if the performance does not meet the standard?”
“……”
Nian Xiaomu just picked up the water cup and took a sip of water, pressing down the stuffy breath in his chest.
Hearing the words of Factory Manager Hong, her eyes flickered slightly and she shook her head gently.
“I have high expectations of you and hope that you can make achievements as soon as possible, not only because I am worried about the pressure given by the group, but also because I hope to see the garment factory return to the heyday of grandpa’s days sooner, so that more people can see the beauty of tie-dye and feel the charm of our excellent national culture! That’s your wish too, isn’t it?”
“Yes!”
Factory Manager Hong nodded his head excitedly.
Like he had met his soulmate, he told Nian Xiaomu a lot more about his childhood.
At that time, mechanical production was not that advanced.
For many things, they still relied on manual production.
When Hong was still very young, his parents were both good at tie-dyeing, and the fabrics they dyed, with their bright colours and layers, were among the best in the village.
His childhood was spent shuttling around the homes of the various villagers who dyed the fabrics, and the way the tie-dyed fabrics hung high and flew in the wind was the most beautiful memory of his childhood ……
But then, mechanical production replaced many things.
Bulk printing and dyeing of fabric, at low cost, gradually took over in the market.
Fewer and fewer people in the village were willing to continue tie-dyeing fabric by hand, and either changed jobs or went out to make a living.
Only a small number of old people, because of their age and because they can’t let go of the mantle left by their ancestors, continue to keep the craft.
But is tie-dyeing really out of step with the times?
No!
Mechanical production is efficient, but the fabrics produced by printing and dyeing are all the same, whereas tie-dyeing is the opposite.
The most important feature of tie-dyeing is that each piece of fabric is unique.
Even when tied and dyed with the same pattern, the pattern that comes out will be different.
With the use of natural dyes, the dyed fabric is beautiful, comfortable and safe.
Factory Manager Hong: “I still remember the first time I met Old Mo when he was in the village, he looked at the disappearing tie-dye households in the village one by one and asked me if I would like to join him so that more people can discover the beauty of tie-dye ……”
